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This web page states the following, "Martial Arts Equipment and Fitness Supplies At Wholesale Prices." We saw that the web site also said " The Kid Kick Wavemaster is the." It also said " Perfect size for young martial artists! Tae Kwon Do Supplies. Karate Uniforms, Tae Kwon Do, Demo, Youth, more. Karate Belts, Black Belt, Single, Double, Solid, Stripe, more. Sparring Gear, Gloves, Boots, Chest Protector, Head Gear, P2, more. MMA, TapouT, Hoodies, Shoes, Hats, T-Shirts, more. Wavemaster, Body Opponent Bag, UFC, Gloves, Speed Bag , more. Wavemaster, Powerline, Body Opponent Bag, more." The header had Martial arts equipment as the highest ranking optimized keyword. It is followed by belts, uniforms, and karate equipment which isn't as ranked as highly as Martial arts equipment. The next words newheightsfitness2.cmasdirect.com uses is mma. ufc was included and might not be viewed by search crawlers.